M3- Improved Double Page Spread

P4- Original Article

Messi. Ronaldo. Neymar. We know them as superstars of the footballing world. We associate these names with extra-terrestrial like talent, nifty footwork, and the roar of whatever crowd they’re playing in front of. On the subject of the crowd, let’s not undermine the importance of the role they play. Without crowds turning up to watch them, these ordinary people and their freakish talent wouldn’t have a job.


In the first paragraph I used names of well-known footballers in order to grab the interest of the reader. This would be especially effective if the reader isn't interested in local football that much and prefers football on a larger scale, it gives them something to relate to. I also used simple adjectives so that the article can be read and understood by most people of any age. I used these first parts of the opening paragraph to move onto the topic of my article while I still knew I had their interest. I couldn't leave introducing my article too long otherwise the reader may have lost interest by that point.

The so called 12^th man encourages players in an electrifying fashion, with the buzz of hearing your name being incorporated into a song, or hearing a thunderous applause after a victory being a luxury only shared by the infamous gladiators of the Roman Empire. Though these intense levels of support can be found at the top of the game, local teams don’t attract the same sort of attention. Most would say this is deserved, as of course players of the superstar caliber are not found on every field throughout the world. However, this does not mean local teams do not deserve any support. As it’s vital to remember that the big-name players of today all had to start somewhere.


In the second paragraph I used fun adjectives such as "electrifying". These are easily read and appeal to my younger demographic. I used adjectives to describe a desirable situation to the reader, attempting to create imagery to engross the reader in the article.

 

Just think, have you ever supported your local team? The most common answer to this question would be humongous no. From a survey I conducted, *74% of people told me that they didn’t even know who their local club were, and 70% told me that they had never been to watch them play. Reasons for this were quite simple. People simply don’t get told. Unless you know someone involved with the club, the likelihood is that you have no idea who they are, who plays for them, or when they even play.


In the third paragraph I began to use statistics to make the article informative, rather than it just trying to be entertaining. The statistics I used were found by myself when conducting a survey while gathering information for the article. My results created a bias to base my article around (that nobody goes to watch their local team), so it meant I could word the article with the idea in mind that nobody watches their local team and that this needs to change. 

 

So what’s the answer? How can the situation that low level, local football is facing be fixed? There may not be one certain answer, but social media is a good place to start. Personally, I live in a small town called Lydiate, here we have Lydiate FC. The club has their own Twitter account that regularly updates its followers and attempts to foster some anticipation for games. It’s simple, but it works. Crowds turn up to the games and the team receive the support it craves.

 
I began this paragraph with a rhetorical to get the reader thinking. This engages them with the article more and assists in keeping their interest. I also made sure to meet my requirement by referring to my own local club and explaining how they solve the problem that the article is addressing. This meets the magazines niche of local football.

So what social media should you use? With the notorious reputation of the straightforwardly named ‘Football Twitter’, you’d think that was the platform local football could call its home. From my survey, 46% of people said they use Twitter. It’s currently working for Lydiate FC, so why not? Well there’s another contender for the title. 76% od people wrote that they used Instagram. This overwhelming victory has changed the tie significantly. The ‘explore’ page and local ‘story’ feature could get a club’s name out there, and could give fans of larger, more corporate teams, a more personal, homely experience.

 
In the fifth paragraph I used more of the statistics I gathered during my market research to suggest to anyone involved in local football what they could do to solve their problem of very little support. I suggest the types of social media that my research told me was popular. Once again my article became more informative and potentially of use for local teams.

If you’re still reading this and haven’t thought about finding out more about your local club, who they are, where they play. Why not? What have you got to lose? Local football is important to the sport and you never know, if you don’t go and watch, you might miss the next Messi.


In my closing paragraph I asked a few rhetorical questions to engage the user for one last time and I linked it back to the beginning of the article in which I named popular players. As "Messi" is a name that carries weight in the footballing world I believed it was appropriate to name him again.

 

*one person skipped this question, which is why the statistic after it is lower.

P3- Photo's

Equipment List

• Camera
• Tripod
• Football

The picture above is the image I used for my front cover. I decided to use this photo because it was the picture in which Matthew (the model) appeared the largest. This was a benefit to use this picture as when editing the front cover, if the image wasn't large enough, I would have to resize the image. This could damage the quality of the image and therefore the overall quality of the whole magazine. I also think this picture is the most appropriate, one reason for this is because it shows the back of his shirt. This has his name and a number on the back, this helps massively in hinting to readers what the magazine is about (football).

I did not use the picture above because I did not like the position that the goal was in. I also did not use any od the pictures I took of my model facing towards the camera because as it was a bright day, the sun was in Matthews eyes. This made him squint and it lowers the quality of the image and would lower the quality of whatever part of the magazine it gets inserted in. 

The picture above is the picture I will use on my double page spread. This is because I believe it shows a sufficient area around the goal in which a crowd may gather. It also shows these areas empty, which ties in with my theme of local football not being as popular as it used to be. The picture is also quite aesthetically pleasing due to the fact that the field stops at almost the vertical halfway point and the sky takes up the rest of the picture. I may edit the sky to be a darker blue to connote negativity.

I didn't use the other pictures because I felt that they were not as suitable. 



P3 #9- SWOT Analysis

P3 #8- Call Sheet

P5, M4 & D1

This is my front cover for my magazine. I was pleased with the way it turned out as I believe it is to a suitable quality. This is because when I look at my front cover, it reminds of its professional counterparts with its familiar look of a person being the focal point of the cover and said image being surrounded with text. I believe this focal point is a strength of my magazine cover and it is following a very common convention used by every other magazine that I have previously looked at and my competitors. e.g. FourFourTwo, MOTD Magazine. I believe having this familiar look adds to the commercial appeal of the magazine as straight way people can recognise that it is a magazine and what type of magazine it is; this means interest has been sparked.

One thing that I think went well is the way I used the eraser tool to carefully remove the background from my original image of Matthew (the person on the front cover). I utilised the zooming feature appropriately. For example, when using a large eraser for easy parts, I zoomed out so I could see more of the image. Then while I was using a smaller eraser for more detail and harder parts, I zoomed in on the specific place on the image so that I executed it smoothly to give the image a professional look (without large indents or any background left on the image). As this was quite timely, I took it upon myself to regularly save to make sure no progress was lost as it could lead to time being wasted if I did not.

Another strength is how I used the stroke feature on all of my text (except the title) to give it a border. While doing this, I believe I chose a suitable colour and thickness. For the colour I decided on black because it meant that the text would stand out clearly from the background. This was important to ensure as it is vital that the reader can understand what the text reads. If they cannot understand, people may disregard the magazine as they do not know what they’ll be reading about and because they will assume that whoever has created the magazine isn’t professional nor put any effort into what they have made.

Even though I believe my front cover is a success, it is by no means perfect and can be improved. One improvement is to mention the price somewhere that is clear and obvious for the reader to find and see. For example, I could insert a price in the top or bottom right as these are popular positions commonly used by other magazines, most importantly my competitors. I think mentioning the price on my front cover would benefit the magazine greatly as many people may shy away from purchasing the magazine if they do not know the price, this may be because they do not want to risk finding a nasty surprise once they reach checkout. If the price was obvious to the potential buyer it may increase the chance of them purchasing the magazine.

My front cover was not the only piece of my magazine I created, I also produced a double page spread that was to facilitate an A4 image on one side and an article on the other. I believe the A4 image is a strength as it is of a high quality due to the good quality camera on my phone and I used a tripod to make sure the phone was stable while taking the picture. This is because if while taking my picture my hand/phone moved, parts of the picture may appear blurry or I may not have got the shot I wanted. I also think that the image goes well with the article. This is because the image shows a place that would look extremely familiar to anyone who plays or watches the local team. It also shows the location empty, referring to the subject of my article which was to do with people supporting their local team. As the survey results showed that the majority of people do not even know who their team are, I decided to take a picture that shows a deserted field, connoting emptiness and a lack of support or care. Also as the picture is just of a field and not of a stadium or anywhere slightly fancier, it pushes the topic of local football as it is similar to the facilities in which lots of local teams play in.

Another strength of my double page spread is the way I have presented my article. I have done this in columns as this is an extremely common convention in magazines so it was used to make my own magazine look more professional. When I did this, I made sure to keep each column the same distance away from each other and at the same height. This was simply done due to InDesign and the ease in which you can maneuver images and text.

I believe the article itself was also a strength as it was just the right length at around 520 words and it fit the page almost perfectly when at a suitable font size. Statistics were also used to make the article informative. However, I made sure not to make it too formal as this could bore the reader and does not fit in well with my target audience of millennial's. As this audience is a range of young to slightly older, the article had to be easy to read to facilitate the lower reading ages of the younger audience. Microsoft Word informed me that my article could be understood by someone around seven years old, meaning my whole audience could easily read and be engaged by it. After writing my article I had it proof read by a fellow student and a tutor to make sure I did not leave in any mistakes I did not spot.

An improvement I would make to my double page spread is to make the page on the right-hand side more interesting as at the current moment it is quite bland with only the colours black and white being used. In order to take the page that extra mile, I will add colour and spruce up the design of the masthead of the page as its very simple. I may change it to a bold or bright colour, or possible create a design to fill the gaps in which it looks very blank.

After I finished my front cover I saved and exported it as a jpeg file so that I had a version of the front cover that was just an image. I did this with the most final version of the front cover I had created so that I could upload it onto my blog in which I display my work. I did the same with my double spread for the same reasons.

Does my product meet the brief?

I believe my magazine does meet the brief that was set for me as the local football theme covers the topics of community and inclusion. The survey I conducted was filled out by those within the local community, the majority being from my sixth form. The statistics used were therefore an accurate representation of the local area. The subject covered community and inclusion because the article encouraged the reader to go and watch their local team and to be a part of it, with the magazine prioritising local football over the more mainstream professional football news that my competitors would be covering.

In the brief I was asked to create a product. I did so by producing my magazine, I created the front cover and a double page spread which included an article that would cover the main themes of the exhibition. I was also told that all content had to be produced by me so that it was original. I did this by taking my own pictures, creating my own title, and designing my own layout.


What other conventions could I include?
I believe I could use some other conventions to improve my double page spread. One of these is pull quotes. A pull quote is a key piece of information from the article that has been pulled aside from the rest of the article and made bold so that the reader notices it and realises its importance. I could do this with an interesting piece of information or text such as the name dropping of the well known players, this could grab the attention of readers that may possibly just be flicking past the page with no intentions of stopping and reading the article.


I could also use various fonts and colours to make the design of the page slightly more interesting. This does not mean using outlandish colours that may not fit into the aesthetic of the magazine, instead it just means giving the reader something different to look at as viewing the same font and colours all the time could become boring. As colours go, I did not pick the most interesting one, instead I should pick a brighter and bolder colour to grab the attention of the reader.


What file type did I use and why?


To present my product on this blog and when I am distributing it in the future, I exported my files as JPEGs as that means I have a clear image version of my product. A JPEG is a high quality image file type which allows the design of my front cover and double page spread to be shown clearly and to its full potential. This will help me if I distribute my magazine online as JPEGs can be uploaded easily to a website using many pieces of software.


How did I create the product
I used Photoshop to create my magazines front cover. I used its smart and simple layer system to produce it in the layout I wanted. By making my image a layer behind the text, it meant I could cover as much of the page as possible with the image, rather than being worried about covering areas in which text would be more suited. Photoshop also allowed me to erase the background of my picture, leaving just my model. This was a useful feature to use as common magazine convention suggests that the main image on the front cover is usually without a background. This helps the reader to focus solely on the person in the image as they can be a vital selling point for the magazine.


Microsoft Word was helpful when planning and writing my article. During planning, it allowed me to put all my research and sources into one document. This is good when referring to the research you have done within your article as it is all in the same place. It also allowed me to annotate other magazine covers and my own to analyse and evaluate. From the other magazine covers it helped me to pick up codes and conventions that I could use myself and when analysing my own I was able to see what I had done well and possibly what I was missing.


I created my double page spread using Photoshop. This allowed me to create an A3 template and make it horizontal to replicate a double page spread. The image was easily moved and resized in the software and I was able to insert my article with no problems at all.

 Here is evidence showing the effects I used on some of the text on the front cover. These made the text bolder and gave it an outline to make it stand out from the background.

Here and below is evidence of the layers I have incorporated in my front cover and the order in which they are displayed. For example, the text is above the shape it is placed on so that it doesn't get lost behind the shape/image in question.

You can also see that the edited image of Matthew has been used by the preview image on the layers sidebar. The background is gone and only his body remains. The image is placed above the background on the layers list but behind the text. This is so no text is lost behind it.

This is the layer sidebar for my double page spread. As you can see it is quite simple and follows the same trend as the front cover. The text is above the image and background so that it is not lost. You can also see that I have made the change to the colour that I said I needed to make. The green I have switched to is more colourful and has connotations of fields and the outside which relates to the topic of the article.

These two final screenshots show evidence of me using different fonts on the double page spread as I claimed I was going to do. Switching the fonts gives the reader something different to look at and I believe the two fonts I have selected work well with each other to ensure the page looks professional and aesthetically pleasing.

M3- What Conventions Did I Use?

P4- Magazine

 

Equipment

• PC
• Photoshop
• Microsoft Word

To create my magazine I needed a PC, without one it would be impossible to create it in the digital way that I wanted to. It allowed me to run the software that I required in order to complete my planning, creating the magazine and also the evaluation.


I used Photoshop to create my magazines front cover. I used its smart and simple layer system to produce it in the layout I wanted. By making my image a layer behind the text, it meant I could cover as much of the page as possible with the image, rather than being worried about covering areas in which text would be more suited. Photoshop also allowed me to erase the background of my picture, leaving just my model. This was a useful feature to use as common magazine convention suggests that the main image on the front cover is usually without a background. This helps the reader to focus solely on the person in the image as they can be a vital selling point for the magazine.


Microsoft Word was helpful when planning and writing my article. During planning, it allowed me to put all my research and sources into one document. This is good when referring to the research you have done within your article as it is all in the same place. It also allowed me to annotate other magazine covers and my own to analyse and evaluate. From the other magazine covers it helped me to pick up codes and conventions that I could use myself and when analysing my own I was able to see what I had done well and possibly what I was missing.


I created my double page spread using Photoshop. This allowed me to create an A3 template and make it horizontal to replicate a double page spread. The image was easily moved and resized in the software and I was able to insert my article with no problems at all.

M2- Legal and Ethical Constraints

There are very few legal constraints that come along with the creation of this project due to it only being a front page and a double page spread. If more content was required there could’ve potentially been more legal constraints.

           

The main legal issues that come with the project are those to relating to the image/photography aspect of it. To avoid issues with copyright, I will not be sourcing images from any external places, instead taking the matter of taking photographs and creating content for my magazine into my own hands. Before I take any photographs, I will have to ask for the land owners permission. For example, if I was to take a picture of the school field, in order for me to be able to use that in my magazine, I would have to ask permission from someone in a position of authority in the school. e.g. the Head of Sixth Form. If I am not given permission from this person, then I would not be able to use the image.

           

Another issue I have to be careful about is release forms. If I was to take a picture of someone and intended on using it within my magazine, I would have to draw up a release form that states the person (I would include their name) that signs the form has given me permission for any pictures of them to be used in the magazine. If I do not get the release form signed or the person in the pictures does not want to sign the form as they do not want to be in the magazine anymore, then I can no longer use those images and would have to either Photoshop the person out of the images or get new ones, potentially with a more willing participant.


Other issues I will face during the execution of my article are ethical constraints. To be ethical, I will need to show an understanding of right and wrong. I will do this by making sure everything in my article is truthful and accurate. This will be done by finding reliable sources and quoting exactly what my interviewee has said. I will name sources and include them in my magazine so that readers can find the information themselves if they feel the need to in order to prove its accuracy.

P3 #7- Magazine Analysis

P3 #6- Questionnaire Evaluation

My questionnaire had a total of ten questions and I received a total twenty responses, with 95% totally completed. I believe this is because all my questions were closed, meaning it did not take too much thinking, nor effort to finish the questions. Even though I used closed questions, I did insert comment boxes on a few questions to allow users to input some more specific answers. These types of answers can help much more than simply a ‘yes’ or a ‘no’. For example, question #9 asked whether the person answering uses social media. I inserted a comment box under this one as just knowing if they use social media hardly helps me. However, if they tell me what social media they use, I then know which ones are most popular, which can help when marketing.

One question that ensured me that the topic of my article was suitable was question #4. This question asked the user whether they know who their local football club is. An overwhelming majority of 14 (out of 19) answered ‘No’, telling me that they did not know who their local team is. Inside the comment box, people had written things such as “I haven’t been told”, “Not advertised”. Someone even stated that they’d “Never heard anyone talk about it”. This tells me that my magazine and article will be informative to the local community, as it seems like they are not being encouraged to find out or get involved with Grassroots or any local football club in their area. 

Within my article, I will write about how social media could help local football clubs increase the crowds they receive at each game. I believe this is a suitable point to make as question #9 revealed that 95% of the people who answered use social media, with Twitter and Instagram being the most popular, being mentioned five times and eight times respectively. As this is such a majority, it would make sense to mention social media in my article.  

 

One significant question was #8. This asked users whether they would be interested in a local football magazine (the product I have proposed). This was important because the answers would tell me whether there’s a place for my idea or not. Out of 20 people, 50% said they were open to the idea (with 20% of people saying ‘Yes’ and 30% of people saying ‘Maybe’), outweighing the 35% that said they were not interested. The rest of the people (15%) said they were ‘Unsure’, meaning there is still an audience that can be won over. These results show that there is a place for my magazine, meaning I should go ahead with my original idea and produce this media product.

P3 #5- Recces of Locations

The Park

This is a great location for taking pictures for my magazine as it has a large field area. This large area allows me to get a range of shots from different angles and distances, giving me a wide range of choice. The location is quite safe, with very little objects to hurt yourself on and with the areas weather not being especially bad. The park is rarely busy either, lessening the chance of people being there during the shoot. This prevents people getting in the shots by accident which means I don’t have to waste as much time taking the same photos all over again. The field within the park is a good location because it resembles a place in which local football teams may play their matches. This relates to the theme of the magazine and the article.

The School Field

This is a great location for taking pictures for my magazine as it has a large field area. This large area allows me to get a range of shots from different angles and distances, giving me a wide range of choice. The location is quite safe, with very little objects to hurt yourself on and with the areas weather not being especially bad. The only drawback to the school field is that it is not uncommon for students to be on there. This means they could be in risk of being in any shots I take. This may mean I have to retake photographs. A good thing about the school field is that it has goals set up, meaning I can incorporate them in my shots. This relates to the theme of the magazine and the article.

 

P3 #4- Risk Assessment

P3 #3- Gantt Chart

P3 #2- Mood Board

The main theme of my mood board is football but it is not the only theme visible. I have also made sure to show links to the required theme of community and to the format of my media product (a magazine).

I have included pictures of football pitches and crowds to represent the topic of the article which will be related to whether people still come and support their local team. Many of the fields in the pictures are empty because I plan on having the bias towards the idea that people do not come to watch their local team play.

I have also placed images of magazines that I would consider as my toughest competition and they are what I plan to base my own magazine layout on. This is because they use effective conventions such as splashes and common ones such as a masthead.

I made sure to include images that relate to the theme of community. For example, I have used a picture of the local train station to make sure I do not forget to relate my article and magazine to the local area. It is important to do this because without the local theme, I am not utilising the unique selling point of my idea.



P2, P3 #1 & M1- Presentation

P2 & M1 from Matthew Kimmins

Notes for slide 2- I will discuss whether people are still attending training sessions or going to support the team at matches from people who live in the area, discovering if the club has had support recently (such as over the past few years) or if the local community are just not turning up. If the latter is the case, then during my interview, I will ask for my interviewee to share their opinion on why support may be decreasing/lacking and enquire about whether the team has ever received support from those who live in the surrounding areas.

Notes for slide 3- To promote my magazine, I could use social media as our target age group (8-40) are known to be at ranging levels of activity on social media. The younger side of this being very active and the older side known to be quite active, but not to the same level. Another reason why I would be using social media is because it’s free, meaning even if it wasn’t effective it wouldn’t harm our budget. Accounts could be set up on Facebook, Twitter, Instagram and Snapchat to countdown to the release of the magazine to create hype around it. Facebook will be used as the average use age in the UK is 18-34 years old (source- http://smallbusiness.chron.com/breakdown-facebook-users-age-63280.html), this is a large percentage of my target audience so I could find a considerable amount of viewers on this website. The reason around using Twitter is that it’s great for keeping people with short, quick updates on production and release date, or any other information surrounding the documentary. Instagram could also be used to quickly update my potential audience with images from my magazine. All three of these accounts could then all promote the snapchat account which would update potential viewers on a more frequent and personal level. Using social media would help us reach a much wider target audience than anything else as it’s available to anyone with an internet connection.


Another way I could promote the documentary is by purchasing an advertising block in a local newspaper. This would gather the attention of the local audience at a fairly cheap price. Even though this would not get in touch with as wide an audience as the internet can provide, the audience it will reach is the one that the league the “Lydiate Lynx” are in. This makes it more personal to these people than it would if the marketing was directed to anyone around the world. However, this would not attract as large of an audience. Another problem is that as it’s a newspaper, the advert will only be shown in pictures and words, which is not as interesting as video.

Notes for slide 6- My double page spread will include the article on one of the pages, with an image on the other, this is to make the magazine more interesting as just text could potentially be boring and is to make the the magazine more aesthetically pleasing.

P1- Proposal

Format: Magazine I am going to create a Magazine to challenge whether Grassroots football is still relevant to those in the community, finding out if people still attend training sessions and whether the teams get any support from those who live in the area.

Working Title: Off The Bar The title will have a bold and simple design (most likely white with a black boarder) as I hope the simplicity will add professionalism to the design. My slug will be "Off The Bar" as it is a commonly used term used in football (the subject of the magazine), often used in exciting circumstances (connotes fun and excitement). This will be the masthead on the front cover.

Genre: Grassroots Football It adds more of a personal feel to football magazines as it focuses on the local area rather than the national and sometimes global scale that competition such as Match of the Day Magazine or FourFourTwo provide. Grassroots meets the requirement of community as the programme is all about getting more people involved in sport, more specifically football. I will be focusing on local football, allowing me to ask people that I know about the subject and relate it to the community around myself.

Content: My magazine will have an article based upon an interview with someone that has spent a long time being involved with local, Grassroots football. The interview will most likely be the body copy of the article. Alongside the article, I will have an image/images that are relevant to the content of the article. This is so the image doesn’t look out of place. The main body of the article will be placed on the right hand side of the double page spread. To draw the reader into the article, I will use a pull quote of something that has been said in the interview in order to give them an idea of what the interview and the article may be like. To use this effectively, the pull quote will be one of the potentially most entertaining parts of the interview.

Style or Approach: The main colour of the magazines front cover will be green, as I plan on having an image of a football pitch, to imply to the reader that it is a football magazine upon their first look. The colour green connotes nature, this implies going outside and being active, which is recently become a concern of parents, that their children are not going outside ad being active enough. This could encourage sales of the magazine as parents believe it could spark an interest in exercise, and more specifically football. I will be using Photoshop to create my magazines aesthetic as I believe it’s the most suitable software for the job. This is because of the simple layer and free transform features that will allow me to position the components of each page to where I want them to be. Photoshop will also allow me to add effects that add to the aesthetic of the magazine.

Audience: My magazine is targeted at any age, but more specifically millennials. The gender of my main target audience will be men as within the proximity of the location the magazine will be released in, mostly men play local football, with female teams being quite rare in the area. No ethnicities will be chosen specifically as the article should be trying to promote inclusion. The magazine will be fairly cheap so that the spending power of the audience is not too much of a worry. The area in which it will be released (Maghull/Lydiate), this is a mostly rural that has a fairly average incomes throughout (excluding those that earn under and over the average, as these people obviously exist).

Length: I intend to create a front cover and a double paged spread. It will be A4 in size as this is most common in magazines and will contain an article of around 600 words. The article will not be too long and most likely consist of small paragraphs as the way news is consumed has changed as we have become more technological, meaning quicker, easier to read/scan through articles are more appealing.

Frequency: My magazine will be a one-time release as it will motivate me to create the highest quality of magazine possible, as there is only one issue to prove that I can create a magazine on this subject and of a real quality.

Unit 3 Grading Criteria