P3 #6- Questionnaire Evaluation

My questionnaire had a total of ten questions and I received a total twenty responses, with 95% totally completed. I believe this is because all my questions were closed, meaning it did not take too much thinking, nor effort to finish the questions. Even though I used closed questions, I did insert comment boxes on a few questions to allow users to input some more specific answers. These types of answers can help much more than simply a ‘yes’ or a ‘no’. For example, question #9 asked whether the person answering uses social media. I inserted a comment box under this one as just knowing if they use social media hardly helps me. However, if they tell me what social media they use, I then know which ones are most popular, which can help when marketing.

One question that ensured me that the topic of my article was suitable was question #4. This question asked the user whether they know who their local football club is. An overwhelming majority of 14 (out of 19) answered ‘No’, telling me that they did not know who their local team is. Inside the comment box, people had written things such as “I haven’t been told”, “Not advertised”. Someone even stated that they’d “Never heard anyone talk about it”. This tells me that my magazine and article will be informative to the local community, as it seems like they are not being encouraged to find out or get involved with Grassroots or any local football club in their area. 

Within my article, I will write about how social media could help local football clubs increase the crowds they receive at each game. I believe this is a suitable point to make as question #9 revealed that 95% of the people who answered use social media, with Twitter and Instagram being the most popular, being mentioned five times and eight times respectively. As this is such a majority, it would make sense to mention social media in my article.  

 

One significant question was #8. This asked users whether they would be interested in a local football magazine (the product I have proposed). This was important because the answers would tell me whether there’s a place for my idea or not. Out of 20 people, 50% said they were open to the idea (with 20% of people saying ‘Yes’ and 30% of people saying ‘Maybe’), outweighing the 35% that said they were not interested. The rest of the people (15%) said they were ‘Unsure’, meaning there is still an audience that can be won over. These results show that there is a place for my magazine, meaning I should go ahead with my original idea and produce this media product.