P2 & M1 from Matthew Kimmins
Notes for slide 3- To promote my magazine, I could use social media as our target age group (8-40) are known to be at ranging levels of activity on social media. The younger side of this being very active and the older side known to be quite active, but not to the same level. Another reason why I would be using social media is because it’s free, meaning even if it wasn’t effective it wouldn’t harm our budget. Accounts could be set up on Facebook, Twitter, Instagram and Snapchat to countdown to the release of the magazine to create hype around it. Facebook will be used as the average use age in the UK is 18-34 years old (source- http://smallbusiness.chron.com/breakdown-facebook-users-age-63280.html), this is a large percentage of my target audience so I could find a considerable amount of viewers on this website. The reason around using Twitter is that it’s great for keeping people with short, quick updates on production and release date, or any other information surrounding the documentary. Instagram could also be used to quickly update my potential audience with images from my magazine. All three of these accounts could then all promote the snapchat account which would update potential viewers on a more frequent and personal level. Using social media would help us reach a much wider target audience than anything else as it’s available to anyone with an internet connection.
Another way I could promote the documentary is by purchasing an advertising block in a local newspaper. This would gather the attention of the local audience at a fairly cheap price. Even though this would not get in touch with as wide an audience as the internet can provide, the audience it will reach is the one that the league the “Lydiate Lynx” are in. This makes it more personal to these people than it would if the marketing was directed to anyone around the world. However, this would not attract as large of an audience. Another problem is that as it’s a newspaper, the advert will only be shown in pictures and words, which is not as interesting as video.
Notes for slide 6- My double page spread will include the article on one of the pages, with an image on the other, this is to make the magazine more interesting as just text could potentially be boring and is to make the the magazine more aesthetically pleasing.
Notes for slide 2- I will
discuss whether people are still attending training sessions or going to
support the team at matches from people who live in the area, discovering if
the club has had support recently (such as over the past few years) or if the
local community are just not turning up. If the latter is the case, then during
my interview, I will ask for my interviewee to share their opinion on why
support may be decreasing/lacking and enquire about whether the team has ever
received support from those who live in the surrounding areas.
Notes for slide 3- To promote my magazine, I could use social media as our target age group (8-40) are known to be at ranging levels of activity on social media. The younger side of this being very active and the older side known to be quite active, but not to the same level. Another reason why I would be using social media is because it’s free, meaning even if it wasn’t effective it wouldn’t harm our budget. Accounts could be set up on Facebook, Twitter, Instagram and Snapchat to countdown to the release of the magazine to create hype around it. Facebook will be used as the average use age in the UK is 18-34 years old (source- http://smallbusiness.chron.com/breakdown-facebook-users-age-63280.html), this is a large percentage of my target audience so I could find a considerable amount of viewers on this website. The reason around using Twitter is that it’s great for keeping people with short, quick updates on production and release date, or any other information surrounding the documentary. Instagram could also be used to quickly update my potential audience with images from my magazine. All three of these accounts could then all promote the snapchat account which would update potential viewers on a more frequent and personal level. Using social media would help us reach a much wider target audience than anything else as it’s available to anyone with an internet connection.
Another way I could promote the documentary is by purchasing an advertising block in a local newspaper. This would gather the attention of the local audience at a fairly cheap price. Even though this would not get in touch with as wide an audience as the internet can provide, the audience it will reach is the one that the league the “Lydiate Lynx” are in. This makes it more personal to these people than it would if the marketing was directed to anyone around the world. However, this would not attract as large of an audience. Another problem is that as it’s a newspaper, the advert will only be shown in pictures and words, which is not as interesting as video.
Notes for slide 6- My double page spread will include the article on one of the pages, with an image on the other, this is to make the magazine more interesting as just text could potentially be boring and is to make the the magazine more aesthetically pleasing.
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